Youth unemployment remains a significant challenge in Nigeria, and proactive leaders like His Excellency Governor Ahmadu Umaru Fintiri have taken commendable steps to address this issue. The current employment drive initiated by the Adamawa State government presents a timely opportunity to engage the youth and equip them with sustainable livelihoods.
However, to ensure that this effort reaches its full potential, strategic actions must be taken to increase the number of youth applicants. These steps should focus on enhancing awareness, simplifying access, and aligning opportunities with the aspirations of young people.
First and foremost, a robust awareness campaign is essential. Many young people, especially in remote and rural communities, remain unaware of government initiatives due to limited communication channels. Leveraging platforms that resonate with the youth—such as social media, local radio stations, and community influencers—can significantly boost outreach. In addition, partnerships with tertiary institutions, student unions, and youth-focused organizations can help disseminate information directly to the target demographic.
Equally important is the simplification of the application process. A complex or data-intensive application process can discourage otherwise qualified youth from applying. Creating a user-friendly and mobile-accessible platform will make the process more inclusive.
Moreover, setting up community-based help desks or ICT centers to assist with applications can bridge the gap for youths with limited digital literacy.
To further encourage youth engagement, the state government should consider organizing pre-application training sessions. These sessions can guide applicants on how to prepare effective CVs, fill out forms correctly, and understand job expectations. Collaborating with institutions like the National Youth Service Corps (NYSC), vocational training centers, and NGOs can make these programs accessible and impactful.
Furthermore, aligning job offerings with youth interests and emerging sectors is vital. Many young people are drawn to areas such as information and communication technology (ICT), creative industries, agribusiness, and entrepreneurship. Creating employment opportunities in these fields can significantly boost interest and participation. Additionally, short-term incentives such as training stipends or starter packs for entrepreneurial roles can motivate young applicants.
Lastly, feedback and support systems are critical. Young people often abandon application processes when they encounter difficulties or feel unheard. Establishing responsive help lines,
WhatsApp support groups, and feedback mechanisms can build trust and ensure that challenges are quickly addressed.
In conclusion, while the employment drive by Governor Ahmadu Umaru Fintiri is a laudable initiative, its success in tackling youth unemployment will depend on how effectively it engages its target audience. By enhancing awareness, simplifying procedures, and aligning opportunities with youth aspirations, the state can significantly increase the number of youth applicants and create a generation of empowered, self-reliant citizens.
Yusuf Buba Veteran Broadcast Journalist, and former Secretary Sub-Committee Information and Strategy, 2019 Fintiri Transition Committee.
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